Product Marketing Leader
10+ years driving growth, GTM strategy, and brand positioning for high-growth tech companies. Bilingual marketer bridging US and Israeli tech ecosystems.
I'm a full-stack marketer with over a decade of experience across product marketing, demand generation, PR, SEO, ASO, and go-to-market strategy. I've built marketing functions from scratch, launched products into new global markets, and consistently turned early-stage ambiguity into measurable growth.
My career spans the Israeli tech ecosystem, from scaling Wix's eCommerce SEO to leading marketing at Airobotics through its global expansion, to driving Remitly's fintech growth in the Israeli market. I'm most energized by the intersection of product positioning and data-driven acquisition.
I hold a BA in Political Economy from UC Berkeley and am completing a Masters in Communication & New Media at Reichman University (IDC). Native bilingual in English and Hebrew, I'm built to bridge US and Israeli markets.
Aug 2023 — Mar 2026
Remitly (formerly Rewire)
Led GTM strategy and product positioning for international money transfer platform. Drove app to Top 5 in Finance category through ASO optimization. Built and scaled influencer and affiliate acquisition programs.
Jan 2023 — Aug 2023
Base.AI
Owned demand generation strategy for AI-powered cybersecurity platform. Managed paid acquisition, content marketing, and marketing analytics.
Sep 2021 — Dec 2022
Independent Consulting
Served as fractional marketing leader for startups across cloud infrastructure, cybersecurity, fintech, and metaverse verticals. Full-funnel strategy from positioning through pipeline.
Sep 2016 — Sep 2021
Airobotics
Built the marketing function from zero. Secured tier-1 press coverage in WSJ, Fast Company, CNN, Wired, Bloomberg, and TechCrunch. Led GTM for expansion into Australia, Texas, and Arizona. Managed 10+ global tradeshows.
Oct 2015 — Sep 2016
Freelance
Provided B2B and B2C marketing consulting for early-stage startups, covering go-to-market strategy, sales enablement, and brand positioning.
Nov 2013 — Oct 2015
Wix.com
Grew WixStores SEO market share from 2% to 20% in three months. Contributed to Super Bowl 2015 marketing campaign for one of Israel's most recognized tech brands.
2% → 20%
Drove WixStores SEO market share from 2% to 20% in just three months through strategic keyword optimization, content architecture, and competitive positioning.
Top 5
Optimized app store presence to reach Top 5 in the Finance category. Combined ASO strategy with influencer and affiliate programs to drive sustained organic growth.
6 Tier-1 Outlets
Secured coverage in WSJ, Fast Company, CNN, Wired, Bloomberg, and TechCrunch. Built Airobotics' brand from unknown startup to recognized industry leader in autonomous drones.
AI + Marketing
Pioneered integration of AI tools into marketing workflows, from content generation to analytics. Built repeatable processes that increased team output while maintaining brand quality.
Featured In
Achievements